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Does social media = online media?
In an article on ClickZ today about building great brands, Tessa Wegert conflates social media (i.e. blogs, social networking sites, etc.) with online media buying. Something here doesn’t sit right...
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Off to SES Toronto
I’m spending the next two days at Search Engine Strategies Toronto where I’ll be part of the “Site Clinic” panel today and the Get Dugg WOM panel. If you’re in the neighbourhood stop by and say hello!...
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The Internet Becomes Cable…
Or why the EFF is good. Nice illustration of the battle over Net Neutrality. [H/T - kevin via Corrente - view larger size] Speaking of Cable… A new YouTube product placement agency out of Montreal:...
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Simple steps to optimize your corporate tagline online
Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates with consumers. The tagline is utilized across all mediums –...
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Beware malware online ads served via DoubleClick platform
It was only a matter of time… Via /. The worst-case scenario used to be that online ads are pesky, memory-draining distractions. But a new batch of banner ads is much more sinister: They hijack...
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